.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness company has actually onboarded Indian cricketer KL Rahul as a brand ambassador as well as a capitalist in the business, it showed to ETRetail.Without making known the exact percentage of concern the cricketer has taken, the company stated it is actually a sizable and also key investment.This cooperation aims to leverage KL’s great popularity, especially amongst young people and also exercise fanatics, to broaden Boldfit’s reach into untrained markets and also demographics across India.Sharing about the brand name’s growth plans, Pallav Bihani, founder as well as CEO of the company pointed out, “Our team are going all-in on increasing our activewear as well as shoes categories, which are set to redefine the physical fitness market. These portions are our potential growth engines.” Presently, physical fitness and also yoga accessories drive most of Boldfit’s sales, Bihani shared.In the fiscal year 2022-23, the D2C brand accomplished a profits of Rs 73 crore. Along with tactical initiatives as well as this partnership, the brand intends to reach out to an income of Rs 500 crore by FY26.
Founded in 2018, it presently provides over 1 crore clients each year and also targets to broaden this range to 5 crore using this alliance. Likewise, it is actually enriching its own supply establishment commercial infrastructure to ensure prompt shipping and also regular item availability.Looking ahead, the D2C start-up anticipates a spurt in on the internet visitor traffic, social media engagement, and higher sales all over our flagship groups. Posted On Aug 1, 2024 at 10:46 PM IST.
Sign up with the community of 2M+ sector professionals.Register for our bulletin to obtain latest understandings & analysis. Install ETRetail App.Acquire Realtime updates.Save your favourite write-ups. Scan to download Application.