.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to snagging billions in equity capital yearly, have actually increased nearly $360 million thus far this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That stagnation results from market saturation, heightened governing stress, as well as financial uncertainties.ADWEEK spoke with five VCs that continue to acquire adtech providers, regardless of these problems, concerning what they are looking for and what they stay away from. Perhaps unsurprisingly, these investors are targeting chances in privacy-focused innovations and industry-specific places including hooked up television.